Behind the Design: The Chosen 1

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    Hailing from Tokyo, Japan, what some call the global epicenter of sneaker collecting, atmos has had a long standing relationship with Nike.

    Working on their first collaboration back in 2001, one of atmos most revered collaborations was the elephant print and jade accented Air Max 1 released in 2007.

    Nearly ten years later, the design would go on to win Nike’s Vote Back campaign during Air Max Day 2016 for a return as part of this year’s Air Max Day celebration.

    Thanks to the collective voice of the community, the Air Max 1 atmos elephant was voted back amongst 100 other Air Max icons.

    But, how did the "Chosen 1" come to life? How did it become so iconic and revered by many?

  • behinddesign:thechosen1